Free Keyword Search Tool

Keyword research tells you what people are interested in, and in what numbers. Keyword research is one of the most important parts of online marketing. It can make a huge difference in the overall success of an online marketing campaign. Keyword research has never been more important.

Research often starts with a seed list of keywords that are related to the subject of a website. The better your seed list, the greater your opportunity to build a comprehensive keyword collection. Keyword research must precede any serious search engine optimization work.

Keyword research is the heart of any SEO campaign and should not be taken lightly. You should not take the first keyword that occurs to you in connection with your website, and optimize your web pages based on those keywords. This phase of your campaign will consume hours when done correctly, but should yield the most competitive keywords in your industry and more importantly identify which of those keywords have the highest search volume.

This kind of research is not an exact science. It’s more of an art based on researched data. Research is critical to understanding the marketplace and developing websites that mirror search patterns. If your site is not on the first page of the returned results for the terms on which your product or service is actually being searched then you are losing a large portion of your customers.

Doing careful research is the most important part of an SEO campaign. Doing it wrong, can lead to direct your energy in the wrong direction. Doing your research right can help you find keywords with high traffic and low competition. With keyword analysis you will see increased returns on your marketing. If your site is targeting the wrong keywords, your customers may have difficulty is finding you.

Keyword research generally begins with one of the popular keyword research tools. These may include Google’s free keyword search tool, Wordtracker or the Keyword Discovery tool. Keyword Discovery and Word Tracker are better for finding long-tail keyword terms, Google’s keyword tool is better for finding preliminary suggestions.

Google Trends is a useful free keyword search tool for predicting rising interest in keyword areas. Google Trends shows how often a particular search term is entered relative to the total search volume across various regions of the world, and in various languages. Google Trends compares the volume of searches between two or more terms. An additional feature of Google Trends is in its ability to show news related to the search term overlaid on the chart, this shows how new events affect search popularity. Google’s Wonder Wheel is a research tool that can help you discover hidden niches.

Search engine optimization is a continued process and you’ll drive yourself crazy if you try to optimize every page of your web site. Focus on keeping your site relevant and make sure you have covered all the basics is a good strategy.