Gain Leverage for Your Affiliate Business by Re-Using Content~Leverage Your Home-Based Business by Re-Using Content}

According to the Wikipedia dictionary, leverage is “A force compounded by means of a lever rotating around a pivot” and “By extension, any influence which is compounded or used to gain an advantage.”  The extension of that definition has the most applicability for affiliate businesses.

Leverage is often discussed in either financial or mechanistic terms, but it applies to many different situations as well, including the affiliate marketing industry.

So what does “any influence” mean for our home-based businesses?

One of the most used ways for a home business to leverage our results is by re-using available content.  Most of the ebooks currently advertised on the internet reflect content that has been re-used, although some may have been originally written as ebooks, most originated as a single blog post, or a response to a customer email, perhaps even some Frequently Asked Questions.

Within Finance, the leverage benefit is generally expressed as a ratio of some type; e.g.,, a debt-to-equity ratio.  Such ratios are useful for bookkeepers, but that is not the audience I’m addressing here.

How can we calculate the leverage advantage to be gained from re-using our existing content?  Consider the following simplistic example:   Assume you could write a single document for one customer in ten hours and then sell it for .00.  You would have earned $50.00, but it took 10 hours of your time to get that much money; in other words, you have earned about $5 per hour (less than the current minimum wage) for your effort and made zero profit. 

Assume, however, you take that same document (and change it to remove any proprietary info) and offer it as an ebook on the Net for $19.95, and that you finally sell 100 copies of your published ebook.  You would have earned $1995, less the $50 it cost you to create the initial manuscript take away another $5 to remove any customer/proprietary info, leaving you with an increased profit of $1940.00.

This simple example demonstrates the power of leverage, specifically the benefit resulting from re-using existing content. 

Once we become aware of the concept of leverage, we discover many different applications to our affiliate businesses.  This article addressed only re-use of content, but there are many other ways.  Other articles describe additional ways that affiliate businesses can improve ROI by using leverage.

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