Guidelines in Writing Google Adwords Ads

The title of top PPC network on the internet still belongs to Google Adwords, and they are expected to remain on top for years. What’s great about Adwords is that anyone can setup an account and run a campaign in a few hours. Writing effective ad words ads is a critical element of the campaign; since you only have a 35 characters of text in each line to get the attention of your audience, the words you select and the statements you make must be very specific and structured in a way that generates clicks.

Learning what to write in each line, and making sure you are using the right URL extensions are just some of the critical elements of a successful Google Adwords ad. If you’re just starting a new Google Adwords campaign, here are some essential tips for writing that first ad:

1. Headlines must contain your keyword. People tend to click more on ads if the headline includes the keyword or keyphrase they typed in Google’s search box, according to Perry Marshall and Bryan Todd, authors of the book “The Ultimate Guide to Google AdWords“. Use this to your advantage and capture people’s attention instantly.

2. Second line must describe a benefit. Most readers will respond to an ad that clearly lists a key benefit near the beginning. It is important for you to differentiate between benefits and features. Think about ‘giving them what they want’ before highlighting a feature or a special offer.

3. State a feature or offer on the third line.  When you’ve clearly stated the benefit, then it’s time to introduce your special offer or a feature that supports the benefit. Keep it short and simple, and make sure this line does not overpower the second line.

4. Use the last line for your landing page. You can enter any URL you want on the last line and lead surfers to any page on the web. Many Adwords users make the mistake of assuming that they have to enter their website’s homepage URL. You can create a specific landing page for each ad to match the page’s content with that of your ad’s. This can also be used to obtain performance data on your ads, which you will need for optimizing your campaign later.

5. Run a similar ad to improve your campaign. If you want more clicks from each campaign, consider running two very similar ads with slightly different wording. Make small changes in your ads and see which version will perform better.

All elements needed for success in Google Adwords can be mastered with practice. Use these tips and strategies to start running high-impact ads that drive traffic to your website, enhance your brand and help you generate the sales you want