In A Town Called Google The Keyword Is Real Estate

The late Conrad Hilton who built a series of hotels across the world, was firmly of the idea that if he engineered a hotel in the right location it’d make money. “Location, Location, Location” was his motto. Never build a hotel where there ain’t no traffic.

The same rule applies on the Internet. Build your web site in the right location and it can succeed.

Thus the question is: “how do I realize the proper plot of Web property on that to build my website?”

For the needs of this exercise I would like you to imagine a good seaside town called Google.

Along the ocean front and around the marina, where the posh yachts are parked, are sensible hotels, casinos and apartment blocks. At street level in each of these buildings there are international shops like Tiffany, Gucci and Prada selling luxury goods.

In the following block back from the front are really nice houses owned by wealthy citizens. And behind them aren’t-quite-so-nice houses and apartments. Therefore it goes, as you walk away from the sea front the houses and retailers settle down and less expensive. Until, just on the outskirts of the town of Google, there is a trailer park where the least wealthy citizens stay.

Within the town of Google it costs a lot of money to rent one amongst the shops on the seafront as a result of they are seen by giant numbers of passers-by. These can be each the wealthy folks staying within the town and day-trippers who are simply sight-seeing. However, you can rent a shop in the trailer park for much less money. Here you will still get valuable passing traffic however the competition will not be nearly so great.

The error that almost all individuals build after they build their internet sites is to build around keywords which all the powerful multi-nationals are using for their seafront stores. These organizations are spending mega bucks to urge their net sites to the high positions on the search engines. Your probabilities of competing with them and achieving a prime search engine ranking are terribly slim.

A lot of higher to build your web site round the ‘trailer park’ keywords. Where you’ll be able to still get masses of valuable traffic, but you’re not competing with the mega-buck budgets of the multi-national corporations.

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