Spin Your Content, But Carefully

For those who just happened to stumble onto this article and are beginning from the very beginning, I’ll begin with a brief answer to the question:  What does the term article spinning mean?

We sometimes spin articles so that we can obtain added benefit as a result of the time or financial resources that we have invested into creating an excellent piece of web writing.  We don’t want the exact very same article appearing on too many websites, due to the fact that content that is too similar won’t benefit anyone involved in the distribution and consumption chain.  The readers don’t want to repeatedly be asked to read the same article, the websites face the possibility of getting no value from a duplicate article since the major search engines attempt to avoid showing the same content multiple times in any search results and we, as Internet marketers, in turn have no chance of getting all of the visitors or the search engine optimization (SEO) benefit that we might have otherwise received. 

Content or article spinning is really nothing more than rewriting the article multiple times…except that it is a lot easier, although still somewhat time consuming.  What we actually do is rewrite the content one chunk at a time.  The size of the chunk that you rewrite at one time, is up to you as you prepare for spinning.  We essentially provide alternatives for each of those “chunks” from which a software program will randomly select.  We might provide our software alternatives for complete paragraphs, for entire sentences, for phrases and for individual words. 

We can also place alternatives within other alternatives, using a process known as nested spinning.  As an example of this, let’s use this as my first sentence: “I love my new brown coat.”  I may decide to write two alternatives for that sentence.  One alternative might be, “I certainly enjoy the brown coat that I recently purchased.”  Another option might be to break the original into a couple sentences in this fashion:  “I have a new coat that I really enjoy.  It’s a dusty brown.”  So the computer will randomly choose one of those three alternatives for a given version of my article.

In order to use nested spinning, I give you an example using just the third alternative, although I could nest additional choices into any or all of the three options.  Let’s say that I decide to let the computer select either “really enjoy” or “like immensely.”  Furthermore, perhaps I can change “dusty brown” to “muted shade of brown” in some cases.

The more alternatives you provide for the computer software, the more versions you will have that are sufficiently different from each other.  (A good target is to have each version that you submit to a website be a minimum of 25% different from every other version.  I actually prefer to reach a higher standard of about 35% or more.)

Here are a couple slightly different approaches to make the best use of your article spinning.

Method 1:  Rewrite every paragraph one time (two would be even better).  Use nested spinning by now rewriting each sentence in each alternative of each paragraph once.  Finally, in the first two or three paragraphs and in the last paragraph, add another level of nesting so that you provide many of your words with alternative synonyms and/or rearrange the wording of a number of the phrases.

Method 2:  Rewrite every sentence in the entire article one time.  Go back to the beginning of the article.  Provide one more rewritten version of each sentence in the first, second and last paragraphs.  Apply the first level nesting to selected individual words and phrases in the first three and the final paragraph.

The first approach is better, especially if you have a high standard of uniqueness that you want to achieve or if you want to generate a large number of unique articles.  While not as thorough, the second method is faster to prepare.

If you decide to hire a professional article spinning company, you should make sure that the spinners, who may also be willing to write the base article for you, will follow these general recommendations.  Indeed, consider sending the spinning company a link to this article.