Two Ways to Get Your Articles on Websites in Your Niche

Considering how much time and money an Internet marketer spends on article marketing, we want to get the greatest return possible from our efforts.  Whether we write the articles ourselves, use the writing talents of members of our staff or contract with an expert professional writer, online marketers want to recoup those expenditures as quickly as possible via increased traffic and revenue.

Article directories are the most frequently used distribution point for our content.  A good article directory offers us three major advantages.  The first of those is that a top ranking article directory gets a lot of visitors.  That means a lot of people have an opportunity to find our article there.  An attractive title will encourage a lot of those visitors to read our articles and, perhaps, click through to our website.

Second, webmasters of other sites within our niche will pick up our article with our embedded links for publication on their own sites.  These sites will typically have far less traffic than the article directories, however that traffic will tend to be highly targeted.  Consequently, we can expect a higher proportion of those niche website’s visitors to choose to read our article.

Visibility of our links to the search engines, thereby improving our position in the search engine listings, is the third advantage of submitting our content to article directories.  Unfortunately some of the benefit of our search results will be limited and temporary, because repeated publication of the same article on a number of sites will be considered duplicate content.  Once the search engine robots have done their job properly, most of those duplicate external links will have disappeared in terms of their SEO value.

We can get some additional benefit by providing each directory with a unique version of our article.  If we spin our content, then we can accomplish producing multiple unique versions of the same content.  But even if we submit a unique article to each directory, the individual sites that take their content from that directory will still be duplicate content.  So this approach to spinning is a huge improvement over distributing the same article to multiple directories, it leaves room for improvement in maximizing our benefit from our article marketing efforts.

An alternative to using only article directories is to also distributed unique articles to individual sites within our marketing niche.  This can be an extremely tedious process as it involves considerable research time in finding those sites, establishing contact with the webmasters and persuading them that it is in their interests to publish our articles with our links on their sites.

Luckily for those of us who rely heavily on content marketing, there is a new, largely automated system to facilitate such distribution.  I think of it as a content distribution coop.  I provide a complete description of this automated article marketing system in another article.