Use Google AdWords For Product Testing, Market Research, and More!

Whether it’s your first product, your fiftieth, or your hundredth, knowing just how the market will respond is something that you can never tell by intuition alone regardless of the product. The most stressful and difficult times for any entrepreneur is when they are launching a new product. Although the most popular and successful entrepreneurs are said to have the ‘magic touch’ that can predict a product’s success, they’re more often than not hard wired to critical data when making major decisions. In the past, focus groups and beta testers were utilized by internet entrepreneurs and marketers to test products; now it’s possible to use the massive search traffic of Google as an effective replacement for traditional marketing test groups.

Setting up a series of ads that will test the major factors of your product, including price, name, and the description. This will provide you the results you need to move forward. By running an AdWords campaign specifically targeted to your market, you can gain exceptional insights on the performance of your product, what the consumer is searching for and last but not least the price points they are looking for. Whether you’re looking to sell 15 copies or 500, the information that an AdWords campaign provides you is priceless.

Using an eBook as a demo product guideline, here’s a simple example:

To market an eBook that you’ve written yourself, with five potential product names, 10 potential product descriptions, and no idea of the price, its important to gather as much information as quickly and cheaply as possible.

First, run five different Google AdWords campaigns, using the book’s potential titles in the ad text or headline. Everything else on the ads needs to stay the same, and don’t mention price or approximate costs. See which one performs the best, and then get rid of the others.

Now, run your ads with ten different product descriptions. The titles and headlines should be consistent and identical, with only the advertising copy changing. Find out which product description works the best for your audience, and lose the others.

Then, run the same tests over and over again, but this time to determine price point. Set ten different prices, and see which one continually leads the most people to both click on your ad and read through your product description and sales copy. At the end of the page, put a “name and email” form and collect details for potential customers.

By creating this simple strategy, you’ve created a marketing database, an easy email list, and given yourself the opportunity to market to people directly once your product launches. Not bad for a little AdWords spending, and certainly more cost effective than the traditional methods of gathering market information. Best of all, you’ve determined the best name, description, and price for your online product.

To learn more about PPC advertising, check out the free Adwords 101 report. Feel free to distribute this article in any form as long as you include this resource box. You can also include your affiliate link if you sign up at Clickbank Pirate.